Wine e-label providers compared: the 2026 guide
By Adam Wood, founder of Labls Last reviewed October 2026
Every wine sold in the EU now needs an ingredients list and a nutrition declaration, and most wineries publish them on an e-label reached by a QR code. There are now dozens of e-label providers, and on the surface they all look the same.
This guide compares seven of the most popular on what actually differs between them: how they charge, whether the free option is a real plan or a trial, where your data is hosted, and what happens to your printed QR codes if you leave.
A note on fairness: Labls is our product, so we are not neutral. We have stuck to facts from each provider's public website and said where a competitor is the better fit. Prices and features change often, so please check the details with each provider before you decide.
Wine e-label providers at a glance
All prices are yearly, exclude VAT, and come from each provider's website as of October 2026.
| Provider | Based in | How you pay | Unlimited e-labels | Free option |
|---|---|---|---|---|
| Labls | United Kingdom (hosted in the EU) | One flat yearly price | £99 a year | Free plan with every feature, up to 5 e-labels, no time limit |
| Glasswise | Austria | One flat yearly price | €99 a year | 30-day free trial |
| WineSign | Austria | One flat yearly price | €99 a year | Free to create e-labels, paid to download QR codes |
| PinotQR | New Zealand | Tiered by number of e-labels | €149 a year | 3 e-labels free |
| e-label.eu (IMERO) | Germany | Per new e-label each year | Quote on request | 3 e-labels free |
| Bottlebooks | Germany | By number of e-labels | Not offered (around €750 a year for 100) | 3 e-labels free |
| U-label (Scantrust) | Switzerland | Tiered by number of e-labels | €1,500 a year | 90-day free trial |
Compiled in good faith from each provider's public website, last reviewed October 2026. Labls is not affiliated with any other provider listed.
What every compliant provider does
Before comparing, it helps to know what you should expect from any provider, because these are requirements of the regulation rather than features:
- A hosted e-label page showing the full ingredients list and the nutrition declaration per 100 ml.
- The e-label shown in the language of the person scanning it, across the 24 official EU languages.
- No marketing content and no tracking of the people who scan the QR code.
- Free access for consumers, for as long as the wine is on sale.
- The ability to edit an e-label after the QR code has been printed.
Every provider in this guide covers those basics. The real differences are in pricing, free plans, hosting, integrations and how easy it is to switch.
How to choose a wine e-label provider
1. Count your e-labels, then multiply by vintages
Each wine needs its own e-label, and because ingredients and nutrition can change from year to year, most wineries create a new e-label for every vintage. A winery with 20 wines will have 60 e-labels after three vintages, and older vintages often stay on sale.
Providers that charge per e-label or by volume get more expensive every year. A flat price for unlimited e-labels (Labls, Glasswise, WineSign and PinotQR's top plan) keeps the cost predictable.
2. Check whether "free" is a plan or a trial
A free trial ends, and your e-labels may stop working unless you subscribe. A free plan does not. Labls, PinotQR, e-label.eu and Bottlebooks have permanent free plans; Glasswise and U-label offer time-limited trials; WineSign lets you build e-labels for free and charges when you download the QR codes.
3. Ask where your data is hosted
If GDPR matters to you, ask both where your data is hosted and who hosts it. Several providers host in the EU but with US-owned cloud companies: U-label uses AWS in Ireland, Bottlebooks keeps its database in Frankfurt on AWS, and e-label.eu also runs on AWS. Labls is hosted entirely by EU companies, Hetzner in Germany and Bunny in Slovenia, on 100% renewable energy.
4. Plan for the long term
Your QR codes are printed on bottles that may sit on shelves for years, and each e-label has to stay online for as long as the wine is on sale. Keeping your subscription active is how you make sure of that, so look at the long-term cost rather than just the first year, and ask whether the provider will redirect your QR codes if you ever move elsewhere.
If you are switching to Labls, we will recreate your labels and redirect your existing printed QR codes for free. Glasswise also moves your data across at no extra cost when you join.
5. Decide which integrations you need
Most small and medium wineries manage e-labels by hand and do not need integrations. Larger producers should look at e-label.eu (open API, ERP connection and CSV or Excel import), Bottlebooks (part of a wider product information platform), Glasswise (GS1 Digital Link) and WineSign (CSV and JSON export).
The providers in detail
Labls
Labls is a dedicated wine e-label tool from Marzipan, a UK company, hosted in the EU on 100% renewable energy. The free plan includes every feature for up to 5 e-labels with no time limit, and Standard gives you unlimited e-labels for £99 a year. Scan analytics, dynamic labels, custom QR codes and smart redirects for non-EU visitors are included on every plan, and we transfer labels from other providers for free.
Best for: small and medium wineries that want a simple tool, a genuinely free plan, and predictable pricing as their range grows.
Glasswise
Glasswise is an Austrian platform focused on branded e-labels and wine data. Standard costs €99 a year for unlimited e-labels, Pro €149 and Premium €1,290, with a 30-day free trial. It stands out for custom brand design (a one-off €290 extra), GS1 Digital Link support and marketing QR codes.
Best for: wineries that want their e-label to closely match their brand design and are happy to pay for it.
WineSign
WineSign is an Austrian e-label platform with one price: €99 a year for an unlimited wine database. You can build e-labels for free and pay when you want to download the QR codes. It includes free extra user accounts, CSV and JSON export, and recycling information for Italy and France.
Best for: wineries that want unlimited e-labels at one flat price and value export options.
PinotQR
PinotQR is a New Zealand company aimed at wineries selling into the EU. It has a free plan for 3 e-labels, then plans for 10 e-labels (€49 a year), 25 e-labels (€99) and unlimited e-labels (€149). It does not state EU hosting, and cancelled accounts revert to the free plan with only the oldest 3 e-labels kept active.
Best for: wineries outside Europe that want a straightforward, affordable tool.
e-label.eu (IMERO)
e-label.eu is built by IMERO, a German company, and was developed with wine law specialists. It charges by the number of new e-labels you add each year (for example €90 a year for 5 and €130 for 15), with 3 e-labels free and custom quotes for larger volumes. It has strong integrations, insured e-labels and free webinars on the regulation.
Best for: larger producers that need ERP integration and value legal backing.
Bottlebooks
Bottlebooks is a German wine and drinks platform where e-labels are one module alongside product information and portfolio tools. E-labels are priced by how many you create (around €190 a year for 10 and €750 for 100), with 3 free. Structured fields are translated automatically, but free text is translated by you.
Best for: producers and importers already using Bottlebooks for product data and trade tastings.
U-label (Scantrust)
U-label is the e-label product from Scantrust in Switzerland, covering wine, aromatised wines and spirits. After a 90-day free trial, Business plans run from €230 a year for 30 e-labels to €500 for 100, and unlimited e-labels are on Premium at €1,500 a year. It is hosted in the EU and supports Norwegian as well as the 24 EU languages.
Best for: larger drinks companies that also need e-labels for spirits and enterprise support.
Free and open-source e-label tools
Some free e-label generators exist, such as LITTLEWINE, and Open E-Label is an open-source project you can run yourself. They can work for a handful of wines, but check two things first: whether the provider guarantees your e-labels will stay online for as long as the wine is on sale, and, for self-hosted tools, who will run and update the server.
If cost is the main concern, a free plan from a dedicated provider gives you the same compliance with hosting and long-term availability taken care of.
Which wine e-label provider should you choose?
- For a simple tool with a genuinely free plan and unlimited e-labels at a flat price: Labls.
- For fully custom-designed, branded e-labels: Glasswise.
- For ERP integration and legal backing at volume: e-label.eu.
- If you already use Bottlebooks for product data: Bottlebooks.
- For spirits as well as wine, with enterprise support: U-label.
Whichever you choose, make sure your e-labels will stay live for as long as your wine is on sale, and that you can move your printed QR codes if you ever switch.
Frequently asked questions
- What is the cheapest wine e-label provider?
- For a few wines, several providers have free plans: Labls (5 e-labels with every feature), PinotQR, e-label.eu and Bottlebooks (3 each). For unlimited e-labels, Labls, Glasswise and WineSign all charge 99 a year (Labls in your local currency, the others in euros), while per-label pricing gets more expensive as you add vintages.
- Do I need a new e-label for every vintage?
- Usually yes. Ingredients and nutrition values can change between vintages, so most wineries create a separate e-label for each one. This is why per-label pricing adds up over time.
- Can I switch e-label provider without reprinting my labels?
- Often yes, if your printed QR codes can be redirected to the new provider. Labls recreates your labels and redirects your existing QR codes for free when you switch.
- How do I make sure my e-labels stay online?
- E-labels must stay online for as long as the wine is on sale, and that is the producer's responsibility. Keep your subscription active while your wines are in circulation, and check what your provider does when a trial or plan ends before you print.
- Are free e-label generators compliant?
- They can be, as long as the e-label shows the full ingredients and nutrition information, has no marketing or tracking, and stays online for as long as the wine is on sale. The last point is where free tools are weakest.