Create EU compliant wine e-labels in minutes
The easiest way to create EU-compliant digital wine labels. No design experience needed, no expensive agencies required.
Try it out yourself
What goes on an EU wine e-label?
Since 8 December 2023, wine sold in the EU must show a list of ingredients and a nutrition declaration. Regulation (EU) 2021/2117 lets you move most of this onto an e-label, reached by a QR code on the bottle, which frees up space on your physical label.
- On the bottle label
- Allergens, the energy value (which can be shown with the symbol E) and a QR code that links to the e-label.
- On the e-label
- The full nutrition declaration per 100 ml (energy, fat, saturates, carbohydrate, sugars, protein and salt) and the full list of ingredients with allergens highlighted.
- Not allowed on the e-label
- Marketing content of any kind, tracking of the people who scan it, or charging consumers to view it.
- How Labls helps
- Enter the alcohol, sugar and acid content and Labls calculates the energy value. Every label is translated into all 24 official EU languages and comes with a QR code ready to print.
Digital wine information made simple
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Modern, responsive labels
- A modern, simple and beautifully designed label that gives your consumers clear, easy-to-read information that is compliant with EU labelling requirements.
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Translations
- All content, including any custom content you add, is translated into the 24 official EU languages. Custom translations can be reviewed and amended.
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Customisable QR codes
- Change the colours used in your QR code to match your branding and download in multiple formats.
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Nutrional Information
- Input the alcohol, suagar, acid conent and we calculate the energy value for you.
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Dynamic Labels
- Once you have created an e-label you can update it as often as you need. No need to change the QR code or worry about printing new bottle labels.
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Scan analytics
- See where QR codes are being scanned whilst complying with privacy requirements.
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Smart URL redirects
- Redirect all or just non EU users to your product page, shop, or another website.
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QR Codes
- Create QR codes for social media, your cellar door, or for printed materials, that direct users to any url.
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Recycling information
- Add country-specific information packaging and recycling information - required for Italy.
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GDPR Compliant
- Created in the UK and hosted in the EU, we are privacy focussed and GDPR compliant.
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Eco-friendly
- Our infrastructure is supplied by Hetzner and the electricity is 100% renewably generated from hydropower.
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No lock-in
- You're not tied to Labls and you can switch to another provider at any point and we'll continue to honour any existing labels or redirect them.
Start free, scale as you grow
Get started with our generous free plan and upgrade to standard or premium when needed.
Free
£0 / year
- All features
- Up to 5 e-labels
- Up to 5 QR codes
- 1 user
- 1 brand
Standard
£99 / year
- All features
- Unlimited e-labels
- Unlimited QR codes
- Up to 10 users
- Up to 5 brands
Premium
£499 / year
- All features
- Unlimited e-labels
- Unlimited QR codes
- Unlimited users
- Unlimited brands
Need something a bit more custom?
- All features
- Unlimited e-labels
- Unlimited QR codes
- Unlimited users
- Unlimited brands
- Use your own domain
- Customise your e-label pages
- Remove Labls branding
Prices shown in local currency if available or GBP. VAT may apply based on your location and tax status.
Labls is an excellent resource to store and share the ingredients information that is now mandatory on wine labels in Europe. It is easy to upload and maintain the information, the QR codes are a piece of cake to generate, and the webpage that customers are directed to is well-laid out and clear.
Labls is by far the best e-label service that I have seen.
Frequently asked questions
Can't find the answer you're looking for? Reach out to us and we'll get back to you as soon as we can.
- What are e-labels?
- E-labels are the sensible solution to the EU requirement to show nutritional information and ingredients on your wine labels. Read more about the regulation.
- How do e-labels work?
- When a consumer scans the QR code printed on the bottle label they are directed to the corresponding e-label which is displayed in their preferred language.
- When did the EU regulation come into force?
- The legislation came into effect for all wines produced and put into circulation after 8th December 2023.
- Do products produced before 8th December 2023 need e-labels?
- No, any items bottle bottled before 8th December can be sold as is.
- What languages must the e-label be available in?
- The e-label must be available in all 24 official EU languages. We have translations for all in built copy and can add custom translations for your own copy.
- Can I display marketing content on the e-label?
- No, marketing material cannot be used on the e-label.
- Who is responsible for enforcing the legislation?
- Each EU member state is responsible for enforcing compliance. Non-compliance can result in products being withdrawn from sale across the EU.
- How long does an e-label have to remain active?
- The e-label must be accessible for as long as the product is available for sale within the EU, and at least for 10 years.
- Are consumers tracked when viewing an e-label?
- No personally identifiable consumer information is tracked or stored when they view a label. The country the label is being accessed from and the user language of the device used to access the label is used to display the appropriate translation.
- Do consumers have to pay to access e-labels?
- No. EU law prohibits charging consumers for access to mandatory product information for wine sold in the EU.
- If I create a QR code today can I change it a a later date?
- Yes. You can safely create them today and then update the information as and when you need to.
- Can I just print EU label information on the bottle label?
- Yes you can but you may have limited space on your bottle labels. Using a digital e-label is a long term solution that allows you to update information as required.
- Can I remove the Labls branding?
- Yes, those who upgrade to our custom plan can remove Labls branding from the label pages.
Create your first digital wine label today!
Join other wineries creating professional, compliant digital wine labels in minutes. Start with 10 free e-labels - no credit card required.